The Best of ColourPop: Affordable Makeup That Actually Delivers (Winter 2025)
If you’ve been scrolling through beauty content lately, you know ColourPop is having a major moment. And honestly? They’ve earned it. This California-based brand has been quietly perfecting the art of creating high-quality, trendy makeup at prices that won’t send you into a financial spiral.
What makes ColourPop special isn’t just the affordability—it’s that their formulas genuinely compete with brands charging three times as much. They’re cruelty-free, constantly dropping exciting collaborations (hello, Twilight collection!), and offer impressive shade ranges across most product lines. Plus, they’re quick to jump on trends, so you can recreate viral makeup looks without the luxury price tag.
With hundreds of products to choose from, though, where do you even start? I’ve done the research and testing to bring you the absolute best ColourPop has to offer right now.
Why ColourPop Keeps Winning in 2025
ColourPop focuses on redefining luxury beauty through high quality products at affordable prices, and they deliver on that promise consistently. Everything is made in the USA, with the brand imagining, innovating, testing, and manufacturing all under one roof.
The brand has mastered the balance between staying on-trend and offering timeless staples. Whether you’re into the clean girl aesthetic or bold, experimental looks, ColourPop has you covered.
Best ColourPop Eyeshadow Palettes
Stone Cold Fox: The Cool-Toned Dream
Stone Cold Fox is currently a bestseller and features a cool-toned color story that’s perfect for creating everything from soft everyday looks to dramatic smoky eyes. The formula is buttery, blendable, and surprisingly long-wearing for the price point. If you gravitate toward silvers, grays, and cool browns, this palette is non-negotiable.
For Romance Lovers: A Shadow of Secrets
This Valentine’s Day-inspired palette features 15 rich burgundies, silvers, grays and smokey plums in multiple finishes including matte, metallic, matte sparkle, and pearlescent glitter. It’s perfect for creating sultry, moody looks that work year-round—not just for Valentine’s Day.
Pop Culture Fans: The Twilight Collaboration
The limited-edition Twilight palette includes 15 moody blues, forest greens and sparkling cool neutrals inspired by the iconic film. It’s a gorgeous mix that lets you create vampy, dramatic looks or softer, more wearable everyday styles.
Classic Favorites: Fade Into Hue
Fade Into Hue is a rainbow powder palette that remains a bestseller for color lovers who want to experiment. The pigmentation is impressive, and the shades are surprisingly wearable despite being bright and bold.
The Iconic Super Shock Shadow Formula
Super Shock Shadows are among ColourPop’s most beloved products, and for good reason. This unique bouncy, cream-powder hybrid delivers intense pigmentation with a smooth application you just can’t replicate with traditional pressed shadows.
The best way to apply these is with your fingertip for maximum color payoff. They work beautifully as all-over lid shades, inner corner highlights, or even as eyeliner when applied with a small brush. Just keep in mind they’re best used within a year of opening since the formula can dry out.
Best ColourPop Face Products
Pretty Fresh Hyaluronic Creamy Concealer
This creamy, cushiony, full coverage concealer blends seamlessly into skin for a natural, fresh finish. It’s infused with Hyaluronic Acid and Coconut Water to hydrate while the pigments cover and correct blemishes.
The formula is lightweight with full coverage and a natural finish that lasts all day. It’s also available in 30 shades across three undertones, making it easy to find your perfect match. The best part? It doesn’t oxidize or settle into fine lines throughout the day.
Pressed Powder Blush
ColourPop’s powder blush formula glides on smoothly with a finely-milled texture that adheres to skin for long wear. The soft formula blends evenly and can be layered to your desired intensity, so you won’t accidentally look like you walked out of a cartoon even if you pick up too much product.
The shade range is excellent, with options for every skin tone. The formula is buildable, so you can create a subtle flush or go for a more dramatic, editorial look.
Blush Stix for On-the-Go
The Cream Blush Stick is a bestseller with a blendable, hydrating formula. The stick glides on skin, blends effortlessly, and easily builds color. It’s perfect for quick application—just swipe, blend with your fingers, and you’re done. The natural, skin-like finish means it plays well with the rest of your makeup.
Best ColourPop Lip Products
So Juicy Plumping Collection: The Viral Sensation
This is ColourPop’s newest lip obsession, and it’s everywhere on TikTok for good reason.
So Juicy Plumping Gloss Balm: This 3-in-1 product hydrates like a lip balm, shines like a gloss, and visibly plumps lips with buildable color. The non-sticky formula is infused with Hyaluronic Acid, Tucuma Butter, plumping Ginger, and Ceramides plus Peptides. You’ll feel a slight tingle when you apply it—that’s the plumping effect working.
Popular shades include PSL (perfect for everyday), Doe (a gorgeous warm nude), and Perfection (a pretty berry shade).
So Juicy Plumping Lip Oil: The plumping lip oil nourishes lips while making them look full and juicy with a sheer wash of glossy color. It’s infused with plumping Peptides, Ceramides, Ginger, and moisturizing Strawberry and Raspberry Oils with a peppermint cookie flavor.
So Juicy Plumping Lip Liner: This super creamy, long-lasting lip liner defines and visibly plumps with Ceramides, Peptides and Ginger. The retractable formula is infused with plumping Ginger, smoothing Ceramides and Peptides, and tingling Peppermint. Reviewers rave about how it lasts through everything—eating, drinking, even sleeping (though we don’t recommend that!).
Fresh Kiss Glossy Balm
The Fresh Kiss Glossy Balm is a new shimmer peptide glossy lip balm that’s currently excluded from promotions due to popularity. It combines the hydration of a balm with the shine of a gloss and the subtle color of a tint.
Why ColourPop Works for Every Budget
Here’s the thing about ColourPop: you’re not sacrificing quality for affordability. Their pressed powder eyeshadows typically run around $9-14 for 9-pan palettes, concealers are under $10, and most lip products are in the $6-10 range. Compare that to prestige brands charging $30-60 for similar products, and the value becomes crystal clear.
The brand also runs frequent promotions and sales, making it even easier to stock up on your favorites or try something new without guilt.
My Final Thoughts
ColourPop has mastered the art of accessible beauty. They’re proof that you don’t need to drop hundreds of dollars to build a high-quality makeup collection. Whether you’re a makeup beginner building your first kit or a beauty enthusiast looking to experiment with new trends, ColourPop delivers products that perform.
The brand’s commitment to frequent launches means there’s always something new to try, but their core products—like the Super Shock Shadows, Pretty Fresh Concealer, and now the So Juicy Plumping line—are consistent winners that deserve permanent spots in your routine.
Start with one or two products that speak to you, and I guarantee you’ll be back for more. The quality-to-price ratio is just that good.
This post contains affiliate links, meaning I may earn small commission from your purchases at no extra cost to you. What are your ColourPop favorites? Drop a comment below and let me know what I should try next!
